For overseas manufacturers

I take your brand into Japan —
and prove it sells before you commit.

9 yearsIn commerce — making products, then selling them Track record 5 yearsIn e-commerce, on marketplaces and owned stores Track record 12 categoriesFrom art supplies and apparel to sake and soy sauce See the list End to endProduct development through to the retail shelf How it works

Ryota Murakumo

村雲竜太

Founder
HARENOHI, Japan

I developed products at a textile trading company, then spent five years helping brands sell in Japan — on Amazon and on their own stores.

My own product is currently in development.

1993Born in France
2014Studied in the United Kingdom
2015Travelling — 25 countries
2017Textile trading company
2021Amazon consultancy
2022Cross-border e-commerce
2023Domestic e-commerce added
2026Own brand & distribution

I have stood on all three sides of this business.

Most partners know one. Knowing how a factory prices, how a marketplace ranks and how a store converts is why I can sell your product in Japan rather than merely list it.

01Manufacturing

The making side

Four years at a textile trading company. I know how a factory prices, plans and worries.

2017 — 2021 · 4 years

Product development and apparel wholesale — the full path from specification to a finished run. When we discuss minimum order quantities, lead times or margin structure, I am speaking from the same side of the table you sit on.

02Marketplace

Selling on Amazon Japan

The fastest route to put a foreign product in front of Japanese buyers.

2021 —

I advise brands selling on Amazon Japan: listings written for Japanese search behaviour, review generation, sponsored ads and rank. Marketplaces reward operators who know the mechanics — not those who translate a foreign listing and hope.

03Own e-commerce

Client stores — and mine

Shopify builds, analytics and campaigns across many categories.

2022 —

Site improvement, analytics and campaign planning on Shopify. I have run the paid media myself rather than outsourcing it, so I know the full range of levers and what each one actually costs. I am building my own brand on the same stack.

Track record

Five years of e-commerce in Japan.

A selection — all since 2021, across owned e-commerce, Amazon and wholesale. Client names stay confidential.

Projects

Art supplies

Premium art materials

10–16×

Monthly sales

Apparel

American casual apparel

+¥4M

Added / month

Apparel · Cross-border

¥100 billion apparel group

Beauty

Men's skincare by a top creator

Mobility

Custom motorcycle e-commerce

Food & drink

Japanese sake e-commerce

Heritage

150-year-old soy sauce brewery

Home

¥1 billion bedding e-commerce

Industrial

B2C tool manufacturer

Eyewear

Sabae eyewear components

Resale

Pre-owned luxury, ¥250M / month

Fresh produce

Yamanashi greengrocer

In-house seminar

Major global logistics company

“Cross-border EC: what succeeds and what fails.”

Public seminar

Startup Hub Tokyo TAMA

“Your first cross-border EC — what to know before you start.”

Joint seminar

Four-company panel

“Failure and success cases in cross-border EC.”

Proof before commitment

I test the Japanese market before you commit to it.

A 30-day crowdfunding campaign is a controlled market entry, not a one-off sale. It returns revenue, reviews and a decision — for a fraction of the cost of a full launch.

Project 01

¥18,663,612

Total raised

6,221%

Of goal

983

Backers

Project 02

¥10,690,220

Total raised

3,563%

Of goal

882

Backers

Proof of
real demand

Pricing &
positioning data

Japanese-language
reviews

A warm
launch list

Risk contained
before scale

How it works

Five steps. Each one funded and de-risked by the last.

Twelve months from first sample to trade show. Validate first, then scale — never the other way round.

Channels

Ads & Content

Built for Japanese search behaviour

Landing Page

Written for Japan, not translated

Direct Connection

LINE, email and DM conversations

Early Interest & Leads

A list that is ready on day one

Reach a broad audience in Japan
Collect interest before launch
Increase launch readiness

Platforms

Pre-Launch Interest

The Step 01 list, warmed up

Crowdfunding Campaign

30 days on a major platform

Real Demand & Feedback

Revenue and reviews from buyers

Next Market Decisions

Price, SKU and volume by evidence

Validate demand with real customers
Collect feedback and reviews
Reduce risk before expansion

Channels

Crowdfunding Results

Proven price, message and audience

Online Store Launch

Shopify, built for Japanese buyers

Direct Relationship

First-party data, email and LINE

Sustainable Channel

Compounds instead of resetting

Own the customer relationship
Optimise pricing and messaging
Build repeatable operations

Target channels Department stores, lifestyle and variety retailers, select shops, and category specialists — chosen for brand fit.

Demand Validation

Sell-through data retailers respect

Selected Retail Partners

Chosen for brand fit, not volume

Controlled Expansion

Growth that protects your price

Protect brand positioning
Maintain healthy margins
Build long-term partnerships

Established Brand

Real Japanese sales history

Trade Show Presence

Gift Show and category fairs

Partners & Opportunities

Buyers, distributors, OEM talks

Next Growth Stage

New categories and licensing

Increase brand credibility
Connect with potential partners
Explore future opportunities

Company

HARENOHI

晴れの日 — the Japanese phrase for a bright, auspicious day. The occasion a brand has been working toward.

Trade name	HARENOHI
Representative	Ryota Murakumo（村雲竜太）
Established	2023
Location	La Grande Kikuna, 212-1 Mamedo-cho, Kohoku-ku, Yokohama, Kanagawa, Japan
Business	Japan market entry & exclusive distribution E-commerce marketing consulting
Contact	info@harenohijapan.com

Let's talk

If you are interested,
I would love to speak with you.

I will do my best to support your
success in the Japanese market.

info@harenohijapan.com

@ryo_jobst

Instagram

@r_murakumo

Send an email

I take your brand into Japan —and prove it sells before you commit.